Humans cannot absorb more behavioural change
The core problem is that finite humans must keep adapting to infinitely changing technologies, at a pace we can't match. Change fatigue isn't an attitude problem – it's a design problem.
Kat Dunn, CEO · · 3 min read
Clinicians wouldn't test our imaging methods as the software they needed to use was too time-consuming to learn.
So we made Talk2View.
Meanwhile: did we all just get gaslighted by tech?
Weren't we meant to get all our time back? Why are we so time-poor?
That's what the Talk2View co-founders have been exploring this year.
We went to Montreal, South Korea, Boston, Chicago, Las Palmas, San Diego, San Francisco, Austin, NYC, Vietnam - oh and Australia - with our medical viewer you could talk to. The user pain points:
- ❌ current tools are too complex, fragmented and confusing; making us context-switch too much.
- ❌ people are overwhelmed and don't want to learn how to use another interface - they don't even want to learn their existing one.
- ❌ current tools already do what we want, but that's all buried under... so many buttons.
- ❌ people don't want to be left behind - but don't know where to start.
You're damned if you do, damned if you don't. Current options are either:
- 👉 adopt more new apps, which adds to the noise, OR
- 👉 be left behind, which adds to the burnout.
The core problem is that finite humans must keep adapting to infinitely changing technologies, at a pace we can't match.
One point solution after another, we end up with a complex system of tools that need to - but don't, or can't - talk to each other.
We cannot absorb more behaviour change, when we are barely making it through the day.
We realised 😬 Change fatigue isn't an attitude problem - it's a design problem.
I have a whole different rant on how low interoperability gets paid for by the user, and benefits market leaders, but I'll leave that for another post.
When we started Talk2View, we placed a bet that the fragmentation era would end and the integrated era would start.
Instead of making humans adapt to software - we would make software adapt to us.
It's like an anti-app. Instead of forcing you to learn another app, we make what you currently have usable. Your tools talking to each other in the screen you're in, in the language you use, so the 'time back' tech promised us can finally materialise – what SDG 9 calls sustainable infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all.
We are also putting $2 of every Pro subscription into a fund for the people this transition displaces. Our other crazy position - which should actually be the floor, but hey we are in this timeline - is those who make profits, should be responsible for how they make it. This will help to nurture a cohesive intergenerational social fabric, instead of doubling down on this 'winners' and 'losers' paradigm that got us here. #LeaveNoOneBehind
It used to be fun to learn something new. We once even called it 'play'. Now, we are so overwhelmed that we have no time to invest in... just being human.
Talk2View wants to change that. One annoying interface at a time.